Story







"The sweat, the grind, the results, repeat. It's why we LIFT."


Our Story


Started in a basement back in 2015 with the idea of making one simple logo for our community to represent what we love doing most in life, quickly spread through the excitement of family & friends.

So many amazing people dedicate their entire lives to their passions. It's incredible to see our name adorning these passionate people and the adventures they pursue. Thank you to each and every one of you who have made this possible.


Meet The Team



Founder/CEO
Entrepreneur, Charity Board Member, and College Instructor who lives for the daily excitement of building & creating things.



Marketing & Sales
Robert has over 20 years of experience in Marketing and Sales. His free time is always spent outdoors and being with his family. He loves engaging in on-site events and bringing branding to life.



Logistics & Operations
Joni has over 20 years of experience in merchandising, has 3 wonderful kids, and even her first grand daughter!



Web Development
Started in 2017 as an intern learning the basics of Web Development and Graphic Design... Then suddenly, BOOM! Thrust into the world of Web Design, Graphic Art and E-Commerce. An amazing adventure of technology, innovation and community. Randy would not have it any other way.







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